It’s a story about Passion.Madness.Creativity.
We transcend the ever-changing trends of fashion to deliver a timeless style that values passion towards work. Our shoes are made with passion and unique experiments with leathers that we source from multiple Indian Tanneries, ensuring your shoes will last a lifetime.
Who We Are
We believe high quality craftsmanship should be accessible to all. And, by leveraging innovations with online shopping, we’re able to cut out the middle-man and connect ourselves to the people. So, feel at-ease knowing that an innovation in our distribution and communication process makes us closer to you.
Fashion changes every season. We design Custom made shoes in a timeless style for the man who enjoys looking refined, yet understated. Our collection is inspired by classic lines, and a meticulous attention to detail.
Our story started when our passion for shoe craftsmanship – how shoes should be made – met our desire to jump in on a new challenge.
By the end of 2015, we realized there was a gap in the market between exorbitantly priced high-end luxury labels that produce high quality hand-crafted goods, and fast-fashion labels that offer cheap but poor quality products that do not meet the standards of the discerning shoe lover.
In the beginning, it was anything but easy because at the start of 2007 we knew nothing about a shoe. We started with experiment on wooden shoe lasts with locally available leathers for ourselves only; I still don’t know when it became a challenge and then a passion towards shoe making. By the end of 2008 we created a local label De Scalzo where the product begins in a small workshop with manpower of only 3 people in Delhi my hometown.
It was here that we learned to value the intimate details, and unique process for achieving quality. By taking custom orders of people who were disappointed with the regular market shoes we learned a lot, as every shoe was custom made as well as a new challenge and we still love to do that.
Every shoe starts off as an idea, and is then given life by pencil and paper. We are inspired by traditional classic lines, and pay meticulous attention to detail just from the shoe’s profile to selecting the type of materials. While fashion changes season after season, we offer a timeless style that represents a refined, but humble elegance. You can find a lot in our designs which is not seen anywhere.
The first few years are the most difficult. Before agreeing on the right shoe, we carefully deliberate over many prototypes — often staying up late and sleeping little.
Every step is decided together in non-stop dialogues between our team and the artisans. Every moment is dedicated to achieving our idea of perfection. We have learned much over time, discovering traditional methods of design and creation which have been passed down for generations. And we will never stop learning; will always strive forward in our pursuit of perfection so our philosophy and our shoes live on for generations to come.
This phase is dedicated to you. The one where we ring your doorbell to deliver the shoes of your choice. With no middleman to inflate the price, your shoes are delivered straight from the artisan shoemaker. This is how we imagined, and still believe, your shopping experience should be.
For our entire first year, when the client order Custom made shoes, system was completely manual, we packed and tied each shoe box with ribbons in our garage. Even our photo shoots for the online store were created in the garage. Despite our humble beginnings, we dedicated our time and undivided attentions to detail to ensure our packages were delivered on time, every time.
Much like the way we do everything else, we wanted to innovate the way we communicate with you. We like being direct and honest — think of us as that friend you call for advice. But when we’re not helping our lovely customers, you’ll find us cracking jokes in the office to keep each other on our toes.
From the comfort of your home, ordering a new pair of shoes is made easy. They arrive in no time at all, and if your size is wrong, you can simply ship them back at no expense. The idea is to make the shopping experience as simple and relaxing as possible.
When you come into our store, visit online, or see us out and about, know that your smile is our reward With the growth of our family, we’ve had to ask for a little help delivering our shoes to you. And just like we’re experts in quality handmade shoes, we’ve asked the experts in logistics to ensure you receive your shoes with love, on time, every time.
Every story has an end but here it’s always a new beginning with a new order, a new challenge and a new you.